When Top Realtors Are Posting On Facebook

When Top Realtors Are Posting On Facebook

Realtors know that Facebook is a powerful asset to increase their deal flow, but few are using it effectively. To better understand how Realtors should be using Facebook, I analyzed thousands of Facebook posts from the most successful Realtors and Realty Agencies on Facebook.

In my previous article, I looked at the type of content Realtors should post to Facebook. In this article, we’ll look at what days and times you should post on Facebook.

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Takeaway #3: Post 5X per week, keep your best content for Thursday & Friday between 5:00-10:00 PM

The top realtors on Facebook are surprisingly similar in their posting behavior: they post an average of five times per week, avoid the weekends, and post most frequently between 10 AM – 12PM. 

Fig 1 - The day of the week when Facebook’s top realtors are posting to their page

People respond most in the evenings

Thursday and Friday posts receive by far the biggest response from their audience.The top performing posting time was on at 7:00–8:00 PM — posts at this time of the evening did 3.5X better than posts made at noon! It seems like would-be home buyers are active in the evening on social media, but unfortunately these realtors and real estate agents aren’t! Overall, the top performing Facebook posts were made between 5:00–10:00 PM, which is a good time to aim for your Facebook activity.

Facebook Post Performance By Day of Week
Fig 2 - The posts (by day of week) that Facebook users are responding to most
Facebook Posts by Time of Day
Fig 3 - The time of day when Facebook’s top realtors are posting to their page
Fig 4 - The posts (by time of day) that Facebook users are responding to most

Action Item

Using your Shotzr Social Media Content Calendar plan your posts on Thursdays or Fridays in the evening between 6pm and 9pm. (Avoid Weekends and Tuesdays). Make it easy by downloading high-quality original photos from the Shotzr photo library (get the app here) and then schedule your posts through a service like ‘Hootsuite or ‘Meet Edgar.

Want more?

Want to learn more? Request our free eBook, which includes a lot more detail about everything realtors need to know about Facebook!

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