Realtors know that Facebook is a powerful asset to increase their dealflow, but few are using it effectively. To better understand how Realtors should be using Facebook, I analyzed thousands of Facebook posts from the most successful Realtors and Realty Agencies on Facebook.
Takeaway #1: Don’t rely on articles
Top Real Estate Professionals frequently post articles featuring interior design, home financing, and a whole range of homebuyer and home seller content. While these may be easy to share, they don’t perform well. We could call these “filler content.” It’s important to post them, but post other content too.
Videos are Viral
Top Real Estate Professionals only post videos 7% of the time. While videos are time consuming and take a bit of effort to properly post, you’ll find it’s worth it as videos are TWICE as engaging as articles.
Photos are KING
Photos are FOUR times more effective than articles, they are easy to come by (when you use Shotzr), and you can get hyper-local by sharing shots your followers will recognize and relate to.
UP NEXT: What to post about
In our next article, we’ll look at when the best realtors on Facebook are posting, and when their audience is responding. Don’t want to wait? Request our free eBook which includes a lot more detail about everything realtors need to know about Facebook!