The airline, which offers flights to hundreds of destinations across the continental US along with Canada and Mexico, was utilizing generic skyline images of destination cities to advertise flights. In fact, many of the images used in these ads hadn’t been refreshed in over a year. Airline marketers were considering Shotzr as a solution to the limitations posed by stagnant ad imagery.

To evaluate the effectiveness of the Shotzr’s platform, the airline set up a simple A/B test on Facebook, focusing on three destination cities in particular. The test utilized city skyline imagery from active ad sets against dynamic Shotzr imagery for each city. The Shotzr imagery, while still location-specific, layered in a lifestyle element to better appeal to the travel-minded audience.