Shotzr Identify Case Study

How using targeted imagery increased CTR's by 62% and lowered CPC's by 31%

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The Client | Live Urban Real Estate

Live Urban Real Estate was founded in 2006 by folks who love Denver. They are proud to be a locally owned and operated small business, with their roots firmly planted in urban Denver. They are all about supporting local business and entrepreneurs in and around the Denver community.

The Test

Live Urban Real Estate uses Facebook ads as part of their content marketing strategy. Every month, they produce a wide range of value-add content for their clients and prospective clients. As they were considering Shotzr Identify they setup a simple A/B Test: one of their top performing ads against Shotzr Identify’s recommended ad. While their top performing ad featured a generic, interior house image, the Shotzr Identify ad featured an image local to the ad recipient.

Ad Goal & Targeting

Goal: Traffic & Link Clicks

Targeting: Male + Female | Ages 25-35 | Denver, Colorado

Placement: Facebook & Instagram

The Ads

IDENTIFY AD

CONTROL AD

The Results

Shotzr Identify’s version of the ad resulted in 62% more clicks than the control ad. Even more important, the Cost Per Click (CPC) was 31% lower for the Shotzr Identify ad.

62% HIGHER CTR

31% LOWER CPC

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