Our Story

Shotzr is a venture-backed startup building the world’s most compelling platform connecting digital marketers with photographers.

Described as a combination of “Uber for photography” and “commercial Instagram”, Shotzr provides a feed of hyper-local, non-traditional stock photos as well as access to an active network of professional-grade photographers.

Founded by Frank Cardello and Mark Lemmons in early 2017, Shotzr launched in Colorado this past summer, and is now actively expanding nationwide. 

The Shotzr Team

Shotzr Co Founder Frank Cardello

Frank Cardello

Co Founder

Frank’s career in technology includes executive positions in startups and large companies including Jabber, Ping Identity, Wazee Digital and Deluxe. Prior to co-founding Shotzr with Mark in 2016, Frank served as President of Deluxe Media (owned by MacAndrews and Forbes) and President/COO at Wazee Digital (sold to Shamrock Capital and Investcorp in 2011) as well as VP of Sales and Business Development at both Jabber (sold to Cisco in 2008) and Ping Identity (sold to Vista Equity Partners in 2016).

Frank graduated with a Bachelor of Science degree in Economics from the U.S. Naval Academy and holds an MBA from the Kellogg School of Management at Northwestern University.

Shotzr Co Founder Mark Lemmons

Mark Lemmons

Co Founder

Mark’s 20+ year career in technology leadership has included a number of startups and executive roles at large companies including Quark, Creo & Deluxe. Mark joined then start-up Thought Equity in 2004 as CTO, and later joined the board of directors as the company expanded internationally and became T3Media. T3 was acquired by Shamrock Capital and Investcorp in 2011.

He later joined Deluxe Media as CTO, where he led a technology transformation effort at the world’s largest media services company. He left Deluxe in 2016 and founded Shotzr with Frank. 

Shotzr CRO Justin Nassiri

Justin Nassiri

Chief Revenue Officer

Justin started his career as an Officer onboard nuclear submarines. After attending Stanford Business School, he was the Founder & CEO of StoryBox, an Instagram marketing technology he ran profitably for over 8 years, where he raised $3M in Venture Capital and worked with over 35 Fortune 500 clients.

Justin graduated with a Bachelor of Science degree in Electrical Engineering from the U.S. Naval Academy and holds an MBA from the Stanford Graduate School of Business.

Aimee Paterson Shotzr Head of Marketing

Aimee Paterson

Head of Marketing

Kate McGeever

Kate McGeever

Head of Client Success

Shotzr Community Manager Phillip Lemmons

Phillip Lemmons

Community Manager

Veronica Darling Shotzr Metadata Coordinator

Veronica Darling

Metadata Manager

Our Investors

Founded in 1999, Access Venture Partners invests in early stage technology companies with a passion for helping entrepreneurs build phenomenal fast growing businesses. They have invested in over 65 companies that have collectively raised over $1 billion in equity capital and employ nearly 4,000 people and growing.

Nelnethas been involved in angel investments for about 10 years, but began investing more aggressively over the last six years. They currently have over 40 active investments, primarily consisting of start-ups based in the Midwest.

Rockies Venture Fund primary investment considerations include a solid and experienced team, a disruptive product, and a process or service with "unfair competitive advantage". The product must exist in a large potential market without significant barriers to entry, as well as have a clear path to an exit with the potential of yielding an average of 10 times the fund's investment within five years.

PV Ventures is a venture capital firm that makes investments in seed stage technology companies. Their goal is to partner with great teams to build their compelling ideas into successful businesses. They are located in Colorado but consider investment opportunities across the U.S.

Founded in 1999, Springtime Ventures SpringTime Ventures is a seed stage technology fund with a Colorado focus. They invest in passionate founders with profound industry insights, providing capital and guidance when they need it most.

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