Our Story

About Shotzr

At Shotzr, our mission is to deliver the right images for every marketing moment.

In a world with nearly 10 Billion screens, customer experience and attention are driven through imagery. Shotzr helps you identify your customer, and then identify with them through contextual imagery that matches your audience targeting. 

Whether you’re doing Facebook and Instagram campaigns, social media marketing, SEM landing pages, or truly dynamic creative, Shotzr provides you with all the imagery you need for digital marketing.

Shotzr was founded in Denver in early 2017 by Frank Cardello and Mark Lemmons.

Our Team

Shotzr Co Founder Frank Cardello

Frank Cardello


Frank’s career in technology includes executive positions in startups and large companies including Jabber, Ping Identity, Wazee Digital and Deluxe. Prior to co-founding Shotzr with Mark in 2016, Frank served as President of Deluxe Media (owned by MacAndrews and Forbes) and President/COO at Wazee Digital (sold to Shamrock Capital and Investcorp in 2011) as well as VP of Sales and Business Development at both Jabber (sold to Cisco in 2008) and Ping Identity (sold to Vista Equity Partners in 2016).

Frank graduated with a Bachelor of Science degree in Economics from the U.S. Naval Academy and holds an MBA from the Kellogg School of Management at Northwestern University.

Shotzr Co Founder Mark Lemmons

Mark Lemmons


Mark’s 20+ year career in technology leadership has included a number of startups and executive roles at large companies including Quark, Creo & Deluxe. Mark joined then start-up Thought Equity in 2004 as CTO, and later joined the board of directors as the company expanded internationally and became T3Media. T3 was acquired by Shamrock Capital and Investcorp in 2011.

He later joined Deluxe Media as CTO, where he led a technology transformation effort at the world’s largest media services company. He left Deluxe in 2016 and founded Shotzr with Frank.

Aimee Paterson

Director of Marketing

Kate McGeever Head of Client Success Shotzr

Kate McGeever

Head of Client Success

Shotzr Community Manager Phillip Lemmons

Phillip Lemmons

Community Manager

Veronica Darling Shotzr Metadata Coordinator

Roni Darling

Data Analyst

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