Our Story

At Shotzr, our mission is to help digital marketers drive improved customer experiences through targeted imagery.

In a world with nearly 10 Billion screens, customer experience and attention are driven through imagery. Shotzr helps you identify your customer, and then identify with them through contextual imagery that matches your audience targeting. 

Whether you’re doing Facebook and Instagram campaigns, social media marketing, SEM landing pages, or truly dynamic creative, Shotzr provides you with all the imagery you need for digital marketing.

Shotzr was founded in Denver in early 2017 by Frank Cardello and Mark Lemmons.

The Shotzr Team

Shotzr Co Founder Frank Cardello

Frank Cardello

Co Founder

Frank’s career in technology includes executive positions in startups and large companies including Jabber, Ping Identity, Wazee Digital and Deluxe. Prior to co-founding Shotzr with Mark in 2016, Frank served as President of Deluxe Media (owned by MacAndrews and Forbes) and President/COO at Wazee Digital (sold to Shamrock Capital and Investcorp in 2011) as well as VP of Sales and Business Development at both Jabber (sold to Cisco in 2008) and Ping Identity (sold to Vista Equity Partners in 2016).

Frank graduated with a Bachelor of Science degree in Economics from the U.S. Naval Academy and holds an MBA from the Kellogg School of Management at Northwestern University.

Shotzr Co Founder Mark Lemmons

Mark Lemmons

Co Founder

Mark’s 20+ year career in technology leadership has included a number of startups and executive roles at large companies including Quark, Creo & Deluxe. Mark joined then start-up Thought Equity in 2004 as CTO, and later joined the board of directors as the company expanded internationally and became T3Media. T3 was acquired by Shamrock Capital and Investcorp in 2011.

He later joined Deluxe Media as CTO, where he led a technology transformation effort at the world’s largest media services company. He left Deluxe in 2016 and founded Shotzr with Frank. 

Aimee Paterson Shotzr Head of Marketing

Aimee Paterson

Head of Marketing

Kate McGeever

Kate McGeever

Head of Client Success

Shotzr Community Manager Phillip Lemmons

Phillip Lemmons

Community Manager

Veronica Darling Shotzr Metadata Coordinator

Roni Darling

Metadata Manager

We’re Hiring!

We are on the hunt for a motivated and experienced Sales/Business Development Manager to join our growing Denver team!

Our Investors

Access Venture Partners Logo

Access Venture Partners

Founded in 1999, Access Venture Partners invests in early stage technology companies with a passion for helping entrepreneurs build phenomenal fast growing businesses. They have invested in over 65 companies that have collectively raised over $1 billion in equity capital and employ nearly 4,000 people and growing.

DVI Equity Partners

DVI Equity Partners

DVI Equity Partners specializes in micro-cap investments in start-up and early stage companies. They seek to be the first institutional money in (Series A) with the goal of helping build out the company. They are focused in technology-related sectors, emerging-growth, and growth-equity investments at the expansion stage.

Blue Note Ventures

Blue Note Ventures is an early stage venture capital fund investing in great technology companies and serving entrepreneurs committed to authentic leadership.


FirstMile Ventures

FirstMile Ventures is a seed-stage venture capital firm. They commit early in a company's life and help them set the pace for future success.

Springtime Ventures Logo

Springtime Ventures

Founded in 1999, Springtime Ventures SpringTime Ventures is a seed stage technology fund with a Colorado focus. They invest in passionate founders with profound industry insights, providing capital and guidance when they need it most.

Rockies Venture Fund Logo

Rockies Venture Fund

The Rockies Venture Fund is an Angel Stage co-investment Fund with a focus on seed investments in Colorado growth companies.

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