Our Story

At Shotzr, our mission is to help digital marketers drive improved customer experiences through targeted imagery.

In a world with nearly 10 Billion screens, customer experience and attention are driven through imagery. Shotzr helps you identify your customer, and then identify with them through contextual imagery that matches your audience targeting. 

Whether you’re doing Facebook and Instagram campaigns, social media marketing, SEM landing pages, or truly dynamic creative, Shotzr provides you with all the imagery you need for digital marketing.

Shotzr was founded in Denver in early 2017 by Frank Cardello and Mark Lemmons.

The Shotzr Team

Shotzr Co Founder Frank Cardello

Frank Cardello

Co Founder

Frank’s career in technology includes executive positions in startups and large companies including Jabber, Ping Identity, Wazee Digital and Deluxe. Prior to co-founding Shotzr with Mark in 2016, Frank served as President of Deluxe Media (owned by MacAndrews and Forbes) and President/COO at Wazee Digital (sold to Shamrock Capital and Investcorp in 2011) as well as VP of Sales and Business Development at both Jabber (sold to Cisco in 2008) and Ping Identity (sold to Vista Equity Partners in 2016).

Frank graduated with a Bachelor of Science degree in Economics from the U.S. Naval Academy and holds an MBA from the Kellogg School of Management at Northwestern University.

Shotzr Co Founder Mark Lemmons

Mark Lemmons

Co Founder

Mark’s 20+ year career in technology leadership has included a number of startups and executive roles at large companies including Quark, Creo & Deluxe. Mark joined then start-up Thought Equity in 2004 as CTO, and later joined the board of directors as the company expanded internationally and became T3Media. T3 was acquired by Shamrock Capital and Investcorp in 2011.

He later joined Deluxe Media as CTO, where he led a technology transformation effort at the world’s largest media services company. He left Deluxe in 2016 and founded Shotzr with Frank. 

Shotzr CRO Justin Nassiri

Justin Nassiri

Chief Revenue Officer

Justin started his career as an Officer onboard nuclear submarines. After attending Stanford Business School, he was the Founder & CEO of StoryBox, an Instagram marketing technology he ran profitably for over 8 years, where he raised $3M in Venture Capital and worked with over 35 Fortune 500 clients.

Justin graduated with a Bachelor of Science degree in Electrical Engineering from the U.S. Naval Academy and holds an MBA from the Stanford Graduate School of Business.

Aimee Paterson Shotzr Head of Marketing

Aimee Paterson

Head of Marketing

Kate McGeever

Kate McGeever

Head of Client Success

Shotzr Community Manager Phillip Lemmons

Phillip Lemmons

Community Manager

Veronica Darling Shotzr Metadata Coordinator

Veronica Darling

Metadata Manager

We’re Hiring!

We are on the hunt for a motivated and experienced Sales/Business Development Manager to join our growing Denver team!

Our Investors

Access Venture Partners Logo

Founded in 1999, Access Venture Partners invests in early stage technology companies with a passion for helping entrepreneurs build phenomenal fast growing businesses. They have invested in over 65 companies that have collectively raised over $1 billion in equity capital and employ nearly 4,000 people and growing.

Nelnet has been involved in angel investments for about 10 years, but began investing more aggressively over the last six years. They currently have over 40 active investments, primarily consisting of start-ups based in the Midwest.

Rockies Venture Fund Logo

Rockies Venture Fund primary investment considerations include a solid and experienced team, a disruptive product, and a process or service with "unfair competitive advantage". The product must exist in a large potential market without significant barriers to entry, as well as have a clear path to an exit with the potential of yielding an average of 10 times the fund's investment within five years.

PV Ventures Logo

PV Ventures is a venture capital firm that makes investments in seed stage technology companies. Their goal is to partner with great teams to build their compelling ideas into successful businesses. They are located in Colorado but consider investment opportunities across the U.S.

Springtime Ventures Logo

Founded in 1999, Springtime Ventures SpringTime Ventures is a seed stage technology fund with a Colorado focus. They invest in passionate founders with profound industry insights, providing capital and guidance when they need it most.

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