Remembering what’s important.
Over the past couple weeks, as I watched new social platforms emerge, I was reminded of a few key points. I was reminded that just because something is the way it is, doesn’t mean that’s the way it will be. Never accept the status quo. I was reminded that trust matters, especially when it comes to tech platforms, and that people like to feel in control (or at least not controlled). Stay true to your word. I was reminded that the best part about social networks is sharing what you love with the people you love in a meaningful way. Focus on those around you.
Instagram + algorithms = missing out.
Instagram blew it. They had a great thing. In my opinion, they still do, but they’ve lost the plot. I don’t know about you, but I’ve felt less and less like a user of Instagram and more and more like a customer. I know there is almost no distinction, but if I’m a customer I should get a say in what I’m buying. I’ve felt a bit like a customer who was spending my time, photos, (hey, I may not be @daveygravey or @wilclaussen level, but I’d still like all my friends to see my shots), and energy searching out content from accounts I was supposed to already be following.
There’s a restaurant I really like in Boulder – Arcana. They do special wine pours on Tuesday nights and for the past two weeks I’ve seen their “Terroir Tuesday” post on… Saturday. I know, first world problems. But, it kinda feels like I gave my number to a new friend and Apple is deciding whether or not my iPhone rings when they call.
I don’t know what social platform will rise to the top over the next two years. Social networks may come and go, but social isn’t going anywhere. All marketing begins with an image, and no matter what platform people utilize they will need creator’s content. So, we’re gonna let the social platforms battle it out and focus on solving a more fundamental question of the social age. When people share, regardless of medium, what are they sharing?
Shotzr will be here focused on connecting photographers with businesses that need their photographs. In the meantime, you can bet your ass we’ll be posting on whatever social platform comes around, flaunting the best part about Shotzr: our photographers.