Increasing Ad Performance with Personalized Creative eBook Introduction
What research tells us is that users and customers, the whole internet community really, are more than ever a discerning audience with decreasing attention spans and increasing options.
This is hard to refute when “96% of users leave a website without converting, and it takes nearly half of consumers 2-4 visits before making a purchase”. But there is hope for reaching customers and overcoming those dismal numbers; common sense tells us that if you target the right kind of user, the ones who seem most likely to act, then your chances of converting go up.
Always hard at work understanding the flurry of user data streaming across the internet, advertising platforms continually improve ways for businesses to fill their pipeline by targeting those users likely to act, like Facebook introducing Dynamic Creative to their ads platform.
These improvements seem to be producing results. For example, the Facebooking Marketing Partner, ROIHunter, collaborated on Dynamic Creative since its beta, and saw improvements in Website Conversions and Mobile App Installs by up to 200%.
What is Dynamic Creative according to Facebook?
Dynamic creative accepts the basic components of a Facebook ad (image, video, title, description, etc) and automatically generates optimized ad combinations based on these components. These ads are then served across placements to explore the performance of each creative element within the given audience.
This is an automation tool no doubt, but dynamic creative is a very powerful new strategic tool for every digital marketer who deploys it well. So, how do you deploy personalization tools like dynamic creative well?
In this eBook, we will cover the following:
- The broad digital landscape as it stands today to further understand why personalizing Facebook Ads is important.
- How marketers can personalize ad creative from a data-driven standpoint to increase ad performance.
- 5 examples of ad campaigns that successfully utilized personalization to achieve positive results.